Wednesday, August 3, 2011

Yu Aoi collaborates with Journal Standard

Months ago, Yu Aoi collaborated with Japanese fashion label Journal Standard and launched a special collection. As regular readers will know, Yu Aoi is the favourite actress of many mori girls. The collection showcases her personal style--gentle, quirky, but never cloying or overly sweet.

Tshirt, lace collar and rolled-up chinos. An unexpected pairing, but somehow the effect is very nice.

This is my favourite item in the collection. What a glorious dress!


This translucent lace top worn with checked pants gives us a boyish take on a usually ultra-feminine material.


This orange jumpsuit with beaded belt is very spunky.


Cuffed boyfriend jeans in a variety of candy colours. Love this look!


While this collection may not be for everyone, I love how Yu Aoi is taking risks and lending a unique touch to the clothes and styling. Can't wait to see what she comes up with next!

Image source: Baycrew's

Related posts:
Yu Aoi in Jille
Yu Aoi in Anan
Yu Aoi in Pretty Style May 2010
Featured Mori Girl: Yu Aoi
Top 20 mori girls
Yu Aoi is Hagumi Hanamoto in Honey and Clover
Yu Aoi in Spoon

92 comments:

  1. Love the second and third outfits! Yu Aoi looks wonderful in anything, I think! <3

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  2. I really WANT the floral dress, sigh...!

    ReplyDelete
  3. so glad you've posted again!! love the green top with the peter pan collar ^.^

    ReplyDelete
    Replies
    1. I've seen quite a few collars being sold in shops recently.

      Delete
  4. Yay! another new post:D I like how it doesn't need lots of layering. perfect for summer!!<3

    ReplyDelete
  5. So happy to see you posting again! Usually I'm not drawn to bright colors but in this new collection I like how the colors are combined with neutrals.

    ReplyDelete
    Replies
    1. Thanks for checking back here! I'll be posting quite a bit more this year.

      Delete
  6. Aoi Yu is perfect to be a Mori-girl style model. I love the floral dress!!!

    ReplyDelete
  7. this collection of design are super and very nice post. new design are very good. all dresses are pretty good..and all the best for your future designs..

    ReplyDelete
    Replies
    1. They're not my designs, but I'm glad you enjoyed them.

      Delete
  8. Aoi Yu is AWESOME. And so is this blog. Please please keep it up!

    ReplyDelete
    Replies
    1. Thank you! I'll be posting quite a bit more in the coming months!

      Delete
  9. I'm just stopping by to say that I am so glad to have discovered your blog, and am busy reading some of the older posts. What a beautiful blog, and so much fun, too. Thank you!

    ReplyDelete
  10. Aou Yu is lovely! she wears these beautiful garments with charm and elegance. i particularly like the laceworks and the billowy floral dress.

    thank you for sharing these sweet images with us and for having such a pretty blog to enjoy viewing whilst sipping tea :)

    ReplyDelete
    Replies
    1. Thank you for reading, while sipping tea no less. :)

      Delete
  11. Wow! What an amazing blog and I love all of the photos, they look great especially that orange jumpsuit. I really love it. Big thanks for sharing.


    Michelle

    ReplyDelete
  12. hey - i just started our blog and i really love you blog! effortlessness style seems to be your thing ! would love you too follow us back like i followed you! xx

    ReplyDelete
  13. Hello! I was looking for information and I found this blog. How beautiful pictures here!

    ReplyDelete
    Replies
    1. Thank you. Did you find the information you were looking for?

      Delete
  14. How beautiful you are & waiting for you more posts !

    ReplyDelete
    Replies
    1. The girl in the post is Yu Aoi and yes, she is beautiful isn't she?

      Delete
  15. very nice your site
    friendly visit from Turkey

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  16. Stunning outfit. I simply love your dresses because all the dresses are looking very stylish and quite unique. I like these all dresses especially the last one is my favorite. Thanks for the post..:)

    ReplyDelete
  17. Dear all the Mori-girls

    Please feel free to LIKE our page, we are a shop for Mori-girls!!!!!!!!!

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    ReplyDelete
  18. cute:) she looks like Gillian Chung <3

    ReplyDelete
  19. Your blog is really cute :) I like the orange jumpsuit!

    ReplyDelete
    Replies
    1. Me too. I never would have thought I'd like an orange jumpsuit but there you go.

      Delete
  20. I simply love your photos because you are looking so cute in that photos i like all especially the second last one is outstanding. Thanks for the post..:)

    ReplyDelete
  21. just wandering to find and appreciate fashion and I stopped by the mori girls. i must say i am much like the mori girls but i wander in the online forest to find out beautiful and interesting things and appreciate it.. this is a lovely place and I love translucent lace top in the pics above.. :)..unique and stylish designer clothes

    ReplyDelete
  22. Love your blog! This pics are so cool! Now I'm in Japan and I'm in love with your country!
    Come to my blog and if u like we can follow each other! Kis kiss

    ReplyDelete
    Replies
    1. I hope you're enjoying your travels! You are beautiful by the way.

      Delete
  23. what does it main collaborates with Journal ?
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  24. good job Yu Aoi for promote the Lable of Japan company.
    zen cleanse

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  25. good and Looking cute Yu Aoi for promote the lable of Japan Company .
    Power IGF

    ReplyDelete
  26. These girls are Looking so cute and charming .She is promoting the Labels of Japan company.
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  27. Good Job Yu Aoi collaborates with Journal .
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  28. I like your blog! I check it once in a while and always find interesting things.

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  32. I really like this stuff,..This is just perfect "girls fashion",..

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  33. Thanks for sharing about this perfect fashion,.
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  34. Thanks a lot for this really helpful blog ,
    Women's Fashion

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  35. Keep sharing more informative and nice blog about the fashion,
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  37. Thank you for sharing this nice and informative post,..
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