Saturday, November 17, 2012

Yama Girls - cousins of the mori girls?

In the last two years, an emerging Japanese subculture has gained increasing popularity.

Meet the yama girls.

While mori girls identify with quiet lives in the forest, yama girls (or mountain girls) embrace the undulating majesty of mountain landscapes. Yama girls enjoy hiking and the great outdoors, and this is reflected in their clothing and accessory choices.

While mori girls are represented by the magazine Papier, the quintessential yama girl magazine is Randonnée.


Yama girl fashion places an emphasis on bright colours and functionality. Sturdy and comfortable hiking boots, tights, leggings and socks in a variety of colours and patterns, flannel and backpacks are key.

Yama girls have also popularised hiking in skirts, and several Japanese clothing labels have started selling hiking skirts to cater to the demand.


Of course, this also means that a variety of beautiful camping and hiking equipment including tents, mats and foldable chairs has now become available in Japan (click on the pictures for a closer look).

While this is a site about mori girls, I thought it would be appropriate to welcome our yama girl cousins.

Read more about the yama girls here and here.

Image source: Randonnée

44 comments:

  1. so happy to see your post again!
    never heard of Yama girls but their lifestyle looks fun 8__8 thank you for sharing \:D/

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  2. This was really interesting to read, thank you!

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  3. This is a lovely subsulture...thanks for keeping us updated! I like the way both mori and yama both ofcus on being active and in the outdoors.... it's such a refreshing change from a lot of fashions. Plus, the clothes are comfortable as well as being pretty :)

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  4. Yama girl style is cute, but I still prefere Mori Girl!

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  5. Wow, pretty cool, this is something I might wear more often in terms of function.

    I can also see a combination of Yama and Mori in a mix! :D

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  6. I am so happy that you've updated! I also agree, I think these two styles would work great in a combination sort of way.

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  8. Wow, I've been lurking this blog since several months ago, and finally... a new update.

    I'm glad to see this post. Yama girl is kind of interesting though. However, mori girl is still interesting because it has its artsy and quiet side. :)

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  9. I am so glad to read this post, lovely photos and the Yuma girl's style is so unique and cute. please keep updating us..:)

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  10. This was a very interesting post, thank you. I hope you will post again! I love your blog. xx

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  11. Hi, I hope you can post more, i've been your follower since 2011 and its quite a bummer when seeing no updates from you. I want you to know many morigirl fans found their love to mori fashion here... I hope you'll continue post more about mori girl fashion!!

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  12. cute pics..hope you have updates on this..maybe you could try to blog about these
    laneige usa,what u think about that?

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  13. your lifestyle seems really interesting.. :)

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  14. I've discovered this lovely blog just a few days ago and I love it <3
    It seems that the mori girl style fits perfectly with me, and even Syrup is one of my favourite brands (I'm waiting for 2 garments right now!), though I also related it with otome style ;)
    Please, keep updating!

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  15. Love love love!

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  18. big love mori girl style

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  21. Stunning outfits, both are looking so cute and simple like a babies..:)

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  27. wow you look so pretty dear!
    really like your style <3
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  29. I love this new fashion subculture. It is adorable. Up until reading your post I did not know very much about the Yama girls but now I feel that I have a better understanding of it. Thank you for sharing.


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