Yu Aoi in Jille

Just a quick post to share some pictures of Yu Aoi in the November 2011 issue of Japanese magazine Jille. The theme of the photoshoot is boy's style, and the baggy layers are quite reminiscent of mori girl style. She carries off the boyish clothing perfectly. There's something about her. I would never use the word "girly" on her, yet her face radiates feminity in a very earthy, natural way.

Image source: Jille

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Yu Aoi in Anan
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Featured Mori Girl: Yu Aoi
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Yu Aoi as Hagumi Hanamoto in Honey and Clover live action movie
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Yu Aoi in Anan

Just thought I'd share another photoshoot featuring Aoi Yu, this time from Japanese magazine Anan. It seems like her star has really risen alongside the increasing popularity of the mori girl aesthetic.

What sweet outfits! I love the relaxed yet tidy proportions.

The relaxed-fit clothing Yu Aoi is frequently seen in suits her perfectly. Even though these outfits can't be described as baggy by any measure, they retain a breezy, comfortable feel.

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Yu Aoi in Pretty Style May 2010

It's easy to see why Yu Aoi is a shoo-in for the mori girl title. From her quirky film choices to her whimsical persona, Yu Aoi doesn't seem to inhabit the same mundane world we sometimes feel trapped in. The first half of her most recent photo shoot in Japanese fashion magazine Pretty Style is otherworldly indeed.

Streetwear has never looked quite so ethereal. Yu Aoi manages to make even the baggiest of silhouettes look delicate.

I'm loving the first outfit. The scarf wrapped all around the neck, the amorphous dress and the white sneakers--perfect!

In the second half of the photo shoot, Yu comes back to earth--but oh, what a winsome, charming earth it seems to be!

Watching a movie alone in an old theatre and waiting for someone at the station.

Waiting at the cinema beside a bucket of popcorn and good old grocery shopping.

We too should begin ferreting out charming little moments in our everyday lives.

Related posts:
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Yu Aoi in Jille
Yu Aoi in Anan
Featured Mori Girl: Yu Aoi
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Yu Aoi as Hagumi Hanamoto in Honey and Clover live action movie
Yu Aoi in Spoon

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Alice in Wonderland-themed shoot in Kera May 2010

Just thought I'd share these pictures from the latest issue of Kera. Alice in Wonderland looks set to be a huge trend this year, and is particularly relevant to those into lolita and mori girl fashion. Alice-inspired fashion is sweet and feminine, but not too delicate for adventuresome sorts, and successfully captures the childlike spirit of exploration and curiosity that appeals to mori girls.

I think the third picture captures the spirit of Alice best. The boater hat and the baby blue skirt (light blue has been designated as Alice's official colour ever since the Disney's incarnation), with Alice perched on the edge of the rabbit hole, make me wonder what's on the other side of that tunnel.

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Alice in Wonderland-themed Q-pot accessories

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Fudge February 2010 shoot

Just thought I'd share these photographs from the February issue of Japanese fashion magazine Fudge, which is popular with mori girls. These pictures give off a very quaint vibe. The offbeat accessories, layers, innocent-looking tights and the model's slightly geeky vibe make these images something mori girls may be able to relate to.

I am liking that checked jacket! The matryoshka dolls and cards also add to that Alice in Wonderland-like feel that's been everywhere of late.

Image source: Fudge

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Tomotomo September 2009 shoot

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Tomotomo September 2009 shoot

One of the shoots in the September issue of Tomotomo, a Japanese hairstyle magazine, featured clothing that I think other mori girls would enjoy. There was a childlike air to the models and styling that fit very well with the innocent aura of the mori girls.

The vintage-looking printed dress on the left makes the model look like an antique doll, while the model on the right looks very forest girl-like indeed.

The collar, buttoned up high, the bangs, not to mention the doll--all appeal to the mori girl's fondness for things she loved in childhood.

Lovely collar on a dress made of a wonderful checked fabric. Love the combination of pink and green.

Very vintage looking prints with the puffed sleeves that mori girls love.

This bobbed hairstyle with bangs is quite a typical mori girl look. The loaf of bread adds to the rustic feel. The dress reminds me of a sunny sky!

Hope you found these pictures inspiring. The models look so contemplative and sad, even.

Image source: Tomotomo

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Fudge February 2010 shoot

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Yu Aoi in Spoon

Japanese magazine Spoon released two issues on mori girls featuring Yu Aoi (蒼井優), who has been hailed as the poster girl for mori girls.

Doesn't she look so cosy under all those layers? Notice the loose, even baggy silhouette, contributing to the rather asexual aura of the mori girl.

A very Victorian-looking outfit.  Yu looks like she's about to attend a tea party in the middle of the forest.

 

I think Yu encapsulates the mori girl flavour perfectly. I've always loved her unpretentious natural beauty, and her quirky style and film choices make her a bit of an anti-heroine.

Despite the greenery in the pictures, most mori girls like us actually live in more urban surroundings. There are, however, ways to find little pockets of nature in the city, and cities themselves have their own charm. We'll talk about that another time....

Related posts:
Yu Aoi collaborates with Journal Standard
Yu Aoi in Jille
Yu Aoi in Anan
Yu Aoi in Pretty Style May 2010
Featured Mori Girl: Yu Aoi
Top 20 mori girls
Yu Aoi as Hagumi Hanamoto in Honey and Clover live action movie

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