Wednesday, August 3, 2011

Yu Aoi collaborates with Journal Standard

Months ago, Yu Aoi collaborated with Japanese fashion label Journal Standard and launched a special collection. As regular readers will know, Yu Aoi is the favourite actress of many mori girls. The collection showcases her personal style--gentle, quirky, but never cloying or overly sweet.

Tshirt, lace collar and rolled-up chinos. An unexpected pairing, but somehow the effect is very nice.

This is my favourite item in the collection. What a glorious dress!


This translucent lace top worn with checked pants gives us a boyish take on a usually ultra-feminine material.

 

This orange jumpsuit with beaded belt is very spunky.


Cuffed boyfriend jeans in a variety of candy colours. Love this look!


While this collection may not be for everyone, I love how Yu Aoi is taking risks and lending a unique touch to the clothes and styling. Can't wait to see what she comes up with next!

Image source: Baycrew's

Related posts:
Yu Aoi in Jille
Yu Aoi in Anan
Yu Aoi in Pretty Style May 2010
Featured Mori Girl: Yu Aoi
Top 20 mori girls
Yu Aoi is Hagumi Hanamoto in Honey and Clover
Yu Aoi in Spoon
Posted by Mori Girl at 4:25 PM
Labels: ,

92 comments:

  1. chaiAugust 3, 2011 at 4:50 PM

    Love the second and third outfits! Yu Aoi looks wonderful in anything, I think! <3

    ReplyDelete
  2. Mori GirlAugust 3, 2011 at 5:01 PM

    I really WANT the floral dress, sigh...!

    ReplyDelete
  3. UnknownAugust 3, 2011 at 9:30 PM

    so glad you've posted again!! love the green top with the peter pan collar ^.^

    ReplyDelete
    Replies
    1. Mori GirlNovember 17, 2012 at 1:28 PM

      I've seen quite a few collars being sold in shops recently.

      Delete
  4. Prisilia Felicia LiandoAugust 4, 2011 at 11:19 PM

    Yay! another new post:D I like how it doesn't need lots of layering. perfect for summer!!<3

    ReplyDelete
  5. ElizabethAugust 6, 2011 at 2:33 AM

    So happy to see you posting again! Usually I'm not drawn to bright colors but in this new collection I like how the colors are combined with neutrals.

    ReplyDelete
    Replies
    1. Mori GirlNovember 17, 2012 at 1:29 PM

      Thanks for checking back here! I'll be posting quite a bit more this year.

      Delete
  6. VintasiaAugust 8, 2011 at 1:58 PM

    Aoi Yu is perfect to be a Mori-girl style model. I love the floral dress!!!

    ReplyDelete
  7. fashion designing and stylingAugust 10, 2011 at 5:01 PM

    this collection of design are super and very nice post. new design are very good. all dresses are pretty good..and all the best for your future designs..

    ReplyDelete
    Replies
    1. Mori GirlNovember 17, 2012 at 1:30 PM

      They're not my designs, but I'm glad you enjoyed them.

      Delete
  8. AugustineAugust 12, 2011 at 12:39 PM

    Aoi Yu is AWESOME. And so is this blog. Please please keep it up!

    ReplyDelete
    Replies
    1. Mori GirlNovember 17, 2012 at 1:30 PM

      Thank you! I'll be posting quite a bit more in the coming months!

      Delete
  9. ane pixestosSeptember 28, 2011 at 4:00 AM

    I'm just stopping by to say that I am so glad to have discovered your blog, and am busy reading some of the older posts. What a beautiful blog, and so much fun, too. Thank you!

    ReplyDelete
  10. morikomidoriOctober 11, 2011 at 10:44 PM

    Aou Yu is lovely! she wears these beautiful garments with charm and elegance. i particularly like the laceworks and the billowy floral dress.

    thank you for sharing these sweet images with us and for having such a pretty blog to enjoy viewing whilst sipping tea :)

    ReplyDelete
    Replies
    1. Mori GirlNovember 17, 2012 at 1:31 PM

      Thank you for reading, while sipping tea no less. :)

      Delete
  11. wholesale apple bottomsOctober 17, 2011 at 1:34 PM

    Wow! What an amazing blog and I love all of the photos, they look great especially that orange jumpsuit. I really love it. Big thanks for sharing.


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    ReplyDelete
  12. Holly and EmilyDecember 20, 2011 at 12:32 AM

    hey - i just started our blog and i really love you blog! effortlessness style seems to be your thing ! would love you too follow us back like i followed you! xx

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  13. Ultra Kawaii Nana ♥January 5, 2012 at 3:09 AM

    WOW! Nice pic´s! Show me more!

    ReplyDelete
  14. MiskuMarch 27, 2012 at 11:19 PM

    Hello! I was looking for information and I found this blog. How beautiful pictures here!

    ReplyDelete
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    1. Mori GirlNovember 17, 2012 at 1:34 PM

      Thank you. Did you find the information you were looking for?

      Delete
  15. Christian LouboutinApril 11, 2012 at 10:49 PM

    How beautiful you are & waiting for you more posts !

    ReplyDelete
    Replies
    1. Mori GirlNovember 17, 2012 at 1:34 PM

      The girl in the post is Yu Aoi and yes, she is beautiful isn't she?

      Delete
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  17. Australian DesignerMay 30, 2012 at 2:27 PM

    Stunning outfit. I simply love your dresses because all the dresses are looking very stylish and quite unique. I like these all dresses especially the last one is my favorite. Thanks for the post..:)

    ReplyDelete
  18. AnonymousJune 10, 2012 at 11:00 PM

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  19. girls gamesJuly 11, 2012 at 11:21 AM

    cute:) she looks like Gillian Chung <3

    ReplyDelete
  20. RagazzAcidellaJuly 18, 2012 at 3:48 AM

    Your blog is really cute :) I like the orange jumpsuit!

    ReplyDelete
    Replies
    1. Mori GirlNovember 17, 2012 at 1:37 PM

      Me too. I never would have thought I'd like an orange jumpsuit but there you go.

      Delete
  21. Womens Online StoreAugust 3, 2012 at 4:06 PM

    I simply love your photos because you are looking so cute in that photos i like all especially the second last one is outstanding. Thanks for the post..:)

    ReplyDelete
  22. UnknownAugust 13, 2012 at 5:35 PM

    just wandering to find and appreciate fashion and I stopped by the mori girls. i must say i am much like the mori girls but i wander in the online forest to find out beautiful and interesting things and appreciate it.. this is a lovely place and I love translucent lace top in the pics above.. :)..unique and stylish designer clothes

    ReplyDelete
  23. Alessia MorelloOctober 4, 2012 at 9:36 PM

    Love your blog! This pics are so cool! Now I'm in Japan and I'm in love with your country!
    Come to my blog and if u like we can follow each other! Kis kiss

    ReplyDelete
    Replies
    1. Mori GirlNovember 17, 2012 at 1:40 PM

      I hope you're enjoying your travels! You are beautiful by the way.

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    great

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    good and Looking cute Yu Aoi for promote the lable of Japan Company .
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