Wednesday, August 3, 2011

Yu Aoi collaborates with Journal Standard

Months ago, Yu Aoi collaborated with Japanese fashion label Journal Standard and launched a special collection. As regular readers will know, Yu Aoi is the favourite actress of many mori girls. The collection showcases her personal style--gentle, quirky, but never cloying or overly sweet.

Tshirt, lace collar and rolled-up chinos. An unexpected pairing, but somehow the effect is very nice.

This is my favourite item in the collection. What a glorious dress!


This translucent lace top worn with checked pants gives us a boyish take on a usually ultra-feminine material.


This orange jumpsuit with beaded belt is very spunky.


Cuffed boyfriend jeans in a variety of candy colours. Love this look!


While this collection may not be for everyone, I love how Yu Aoi is taking risks and lending a unique touch to the clothes and styling. Can't wait to see what she comes up with next!

Image source: Baycrew's

Related posts:
Yu Aoi in Jille
Yu Aoi in Anan
Yu Aoi in Pretty Style May 2010
Featured Mori Girl: Yu Aoi
Top 20 mori girls
Yu Aoi is Hagumi Hanamoto in Honey and Clover
Yu Aoi in Spoon

55 comments:

  1. Love the second and third outfits! Yu Aoi looks wonderful in anything, I think! <3

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  2. I really WANT the floral dress, sigh...!

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  3. so glad you've posted again!! love the green top with the peter pan collar ^.^

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    Replies
    1. I've seen quite a few collars being sold in shops recently.

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  4. Yay! another new post:D I like how it doesn't need lots of layering. perfect for summer!!<3

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  5. So happy to see you posting again! Usually I'm not drawn to bright colors but in this new collection I like how the colors are combined with neutrals.

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    Replies
    1. Thanks for checking back here! I'll be posting quite a bit more this year.

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  6. Aoi Yu is perfect to be a Mori-girl style model. I love the floral dress!!!

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  7. this collection of design are super and very nice post. new design are very good. all dresses are pretty good..and all the best for your future designs..

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    Replies
    1. They're not my designs, but I'm glad you enjoyed them.

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  8. Aoi Yu is AWESOME. And so is this blog. Please please keep it up!

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    Replies
    1. Thank you! I'll be posting quite a bit more in the coming months!

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  9. I'm just stopping by to say that I am so glad to have discovered your blog, and am busy reading some of the older posts. What a beautiful blog, and so much fun, too. Thank you!

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  10. Aou Yu is lovely! she wears these beautiful garments with charm and elegance. i particularly like the laceworks and the billowy floral dress.

    thank you for sharing these sweet images with us and for having such a pretty blog to enjoy viewing whilst sipping tea :)

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    Replies
    1. Thank you for reading, while sipping tea no less. :)

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  11. Wow! What an amazing blog and I love all of the photos, they look great especially that orange jumpsuit. I really love it. Big thanks for sharing.


    Michelle

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  12. hey - i just started our blog and i really love you blog! effortlessness style seems to be your thing ! would love you too follow us back like i followed you! xx

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    Replies
    1. Thank you, I'll check our your blog too!

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  13. Replies
    1. I'll be posting more in the coming months. :)

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  14. Hello! I was looking for information and I found this blog. How beautiful pictures here!

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    Replies
    1. Thank you. Did you find the information you were looking for?

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  15. How beautiful you are & waiting for you more posts !

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    Replies
    1. The girl in the post is Yu Aoi and yes, she is beautiful isn't she?

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  16. very nice your site
    friendly visit from Turkey

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    ReplyDelete
  17. Stunning outfit. I simply love your dresses because all the dresses are looking very stylish and quite unique. I like these all dresses especially the last one is my favorite. Thanks for the post..:)

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  18. Dear all the Mori-girls

    Please feel free to LIKE our page, we are a shop for Mori-girls!!!!!!!!!

    ****************************
    https://www.facebook.com/Tammyst.Treasury

    See ya!

    Love,
    Mori-girls' friend

    ReplyDelete
    Replies
    1. Your shop looks lovely in the pictures.

      Delete
  19. cute:) she looks like Gillian Chung <3

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  20. Your blog is really cute :) I like the orange jumpsuit!

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    Replies
    1. Me too. I never would have thought I'd like an orange jumpsuit but there you go.

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  21. I simply love your photos because you are looking so cute in that photos i like all especially the second last one is outstanding. Thanks for the post..:)

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  22. just wandering to find and appreciate fashion and I stopped by the mori girls. i must say i am much like the mori girls but i wander in the online forest to find out beautiful and interesting things and appreciate it.. this is a lovely place and I love translucent lace top in the pics above.. :)..unique and stylish designer clothes

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  23. Love your blog! This pics are so cool! Now I'm in Japan and I'm in love with your country!
    Come to my blog and if u like we can follow each other! Kis kiss

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    Replies
    1. I hope you're enjoying your travels! You are beautiful by the way.

      Delete
  24. what does it main collaborates with Journal ?
    click here>>>>>>>> for protect computer programme

    ReplyDelete
  25. good job Yu Aoi for promote the Lable of Japan company.
    zen cleanse

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  26. good and Looking cute Yu Aoi for promote the lable of Japan Company .
    Power IGF

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  27. These girls are Looking so cute and charming .She is promoting the Labels of Japan company.
    Watch Dhoom 3 Online

    ReplyDelete
  28. Good Job Yu Aoi collaborates with Journal .
    Jai Ho Movie

    ReplyDelete
  29. I like your blog! I check it once in a while and always find interesting things.

    Click Here....!

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