Saturday, November 17, 2012

Yama Girls - cousins of the mori girls?

In the last two years, an emerging Japanese subculture has gained increasing popularity.

Meet the yama girls.

While mori girls identify with quiet lives in the forest, yama girls (or mountain girls) embrace the undulating majesty of mountain landscapes. Yama girls enjoy hiking and the great outdoors, and this is reflected in their clothing and accessory choices.

While mori girls are represented by the magazine Papier, the quintessential yama girl magazine is Randonnée.

Yama girl fashion places an emphasis on bright colours and functionality. Sturdy and comfortable hiking boots, tights, leggings and socks in a variety of colours and patterns, flannel and backpacks are key.

Yama girls have also popularised hiking in skirts, and several Japanese clothing labels have started selling hiking skirts to cater to the demand.

Of course, this also means that a variety of beautiful camping and hiking equipment including tents, mats and foldable chairs has now become available in Japan (click on the pictures for a closer look).

While this is a site about mori girls, I thought it would be appropriate to welcome our yama girl cousins.

Read more about the yama girls here and here.

Image source: Randonnée

Wednesday, August 3, 2011

Yu Aoi collaborates with Journal Standard

Months ago, Yu Aoi collaborated with Japanese fashion label Journal Standard and launched a special collection. As regular readers will know, Yu Aoi is the favourite actress of many mori girls. The collection showcases her personal style--gentle, quirky, but never cloying or overly sweet.

Tshirt, lace collar and rolled-up chinos. An unexpected pairing, but somehow the effect is very nice.

This is my favourite item in the collection. What a glorious dress!

This translucent lace top worn with checked pants gives us a boyish take on a usually ultra-feminine material.

This orange jumpsuit with beaded belt is very spunky.

Cuffed boyfriend jeans in a variety of candy colours. Love this look!

While this collection may not be for everyone, I love how Yu Aoi is taking risks and lending a unique touch to the clothes and styling. Can't wait to see what she comes up with next!

Image source: Baycrew's

Related posts:
Yu Aoi in Jille
Yu Aoi in Anan
Yu Aoi in Pretty Style May 2010
Featured Mori Girl: Yu Aoi
Top 20 mori girls
Yu Aoi is Hagumi Hanamoto in Honey and Clover
Yu Aoi in Spoon

Sunday, March 20, 2011

Help Japan in any way you can!

Depending on where you live, there may be organisations around you collecting donations for water, food, clothes, etc. You may even have a chance to volunteer your time. However, I'm going to focus on donating money because I'm sure every one of us in every country will have a chance to help out in that way.

There are many avenues for donation. However, it would be good to check that you're donating to a legitimate organisation, what proportion of the money spent is actually donated, and how they plan to use the money to help out. No use purchasing an expensive product you don't really like if they'll be donating only 10% of what they receive.

For most people outside of Japan, your local chapter of the Red Cross Society would probably one of the best channels for donation. Visit the website of your country's Red Cross Society to find out how to donate. Making a donation is easy and should involve nothing more than mailing a cheque or making a trip to their offices.

You can also make an online donation by credit card here:

Donate via the International Federation of the Red Cross.

Donate via World Vision.

Just a few weeks ago, I was feeling down because I felt like I always seemed to be running out of money. I just never seemed to have enough money left over at the end of the month to buy any of the nice clothes I wanted or to eat at fancy restaurants.

The recent disaster really put things into perspective for me and made me realise how small my own problems were. It also reminded me that it's nice to live a bit more simply. If you buy one less dress every month, or take the bus/train when you could have taken a taxi, or skip your manicure, or pack lunch for two days, or borrow that book from the library instead of buying it, and then you donate that amount of money you would otherwise have spent, you'll find that it's actually really easy to help out in a small way even if you're not feeling rich.

Recently I went for a manicure for the first time in years and I immediately regretted it. The polish chipped after just one day! And the whole process cost me enough to buy 3-6 decent meals. So I've told myself to be more careful with how I part with my money. There are always people who need it more.

So let's all try to help, shall we?

Sunday, January 30, 2011

Yu Aoi in Jille

Just a quick post to share some pictures of Yu Aoi in the November 2011 issue of Japanese magazine Jille. The theme of the photoshoot is boy's style, and the baggy layers are quite reminiscent of mori girl style. She carries off the boyish clothing perfectly. There's something about her. I would never use the word "girly" on her, yet her face radiates feminity in a very earthy, natural way.

Image source: Jille

Related posts:
Yu Aoi collaborates with Journal Standard
Yu Aoi in Anan
Yu Aoi in Pretty Style May 2010
Featured Mori Girl: Yu Aoi
Top 20 mori girls
Yu Aoi as Hagumi Hanamoto in Honey and Clover live action movie
Yu Aoi in Spoon

Friday, January 21, 2011

Featured Brand: Ciaopanic

The theme of Japanese fashion brand Ciaopanic's ladies' collection is "sweet vintage," something that should interest most mori girls. The pictures below were shot in the United States. I love them!

I have a thing for vintage motorcycles, lazy shirts with collars and well-worn cardigans. The first picture contains all three!

The floral bomber jacket in the first picture below is great, and the very American tshirts in both pictures are great fun.

Great examples of layering. The scarves wound all the way around the neck are distinctly mori girlish, and the roomy white dress in the bottom picture has a great silhouette.

These pictures smell of freedom.

Image source: Ciaopanic

Related post:
Lepsim Lowrys Farm

Tuesday, December 28, 2010

Mori girl interiors

Several months back, a Mori Girls Interior Magazine was published showcasing some truly lovely examples of mori girl-inspired interior design.

The key thing to remember when creating a mori girl-inspired interior is the subtle use of plants. A few stalks or a tiny bunch of flowers in shades such as yellow and cream, placed in simple glass vases or bottles, would be perfect.

Another thing to remember is to let in lots of natural light. So keep curtains light and airy. Large windows are always a plus.

While the look should be light and generally uncluttered, it's okay to make a bit of a mess here and there, especially when there are many things to be stored. Just use lots of shelves and drawers, preferably made of wood.

Let the quirky spirit of mori girls shine through with some well-placed decorative items and pictures.

Brighter colours can be used too if you prefer a bolder look.

Home is where you dream and cry, it's where you feel the most human.

Image source: Mori Girls Interior Magazine

Saturday, December 18, 2010

Syrup Winter 2010 catalogue

Continuing the trend of spending Christmas in a European wonderland, Syrup's winter catalogue (as well as a special in Japanese magazine Spoon) was shot in the Czech Republic. How do you think these pictures compare to those in last year's catalogue, which was shot in Estonia?

The Syrup models have been sporting these long, relaxed silhouettes that can easily be recreated with long coats or tops and below-the-knee skirts.

Syrup clothes never seem to have any waist, something I actually prefer maybe because I don't have much of a shape to begin with. If you prefer slightly more fitted silhouettes, cinch your top or dress at the waist with a simple belt.

I am enamoured with these darling animal cardigans! Animal motifs are a favourite of mori girls, and it doesn't get any cuter than this.

Image source: Felissimo

Related posts: