Saturday, December 26, 2009

Featured Brand: toitoitoi!

Comfy, loose layers and whimsical prints charactertise toitoitoi!, a Japanese brand that has been featured in Spoon. While cute, the clothes have a laid back and unpretentious vibe that helps them avoid the descent into cutesiness.

Light dresses and tops in loose yet clean cuts.

Dresses with no waist are fast becoming the rule rather than the exception amongst mori girls.


The requisite mori-inspired photoshoot.

Layering helps these pastel shades to avoid looking too dainty.

Image source: toitoitoi!

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  1. Excellent because I think this is a new fashion, I think I'd wear like that when I feeling melancholic because that's the impression that caused me.

  2. very nice looks beautiful..

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