Thursday, July 22, 2010

Featured Brand: Earth Music & Ecology

It seems to me that there are two types of fashion labels catered to mori girl tastes.

The first type of fashion label is liberal in its use of whimsical designs and bright, cute, often intricate details. Q-pot comes to mind as one such brand.

The second type is characterised by a laid back, organic-looking style. An example of such a brand would be SM2.

Earth Music & Ecology falls into the latter category. Simple, casual tops and comfy boyfriend jeans make up much of their summer collection. It's interesting to see mori girl interpretations of summer this season. Instead of the bright colours and taut, tanned, beach-ready bodies that usually adorn summer collections, Earth Music & Ecology's promotional photographs feature a dreamy, misty-eyed seaside scene and a contemplative Aoi Miyazaki.

Birkenstock-like sandals are featuring very strongly in this season's collections as mori girls trade in their boots for more summery footwear.

I love the dress she's wearing in the top picture. Light and airy, it's perfect for the beach and an alternative to the tanktops  and daisy dukes usually seen on the beach.


Summer is here, but it's somehow looking as gentle as spring....

Image source: Earth Music & Ecology

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  1. I love these styles! I love boyfriend jeans but didn't think they were that Mori, but these are great ways to wear boyfriend cut jeans. Thanks!


  2. I love them too, and I think they fit the mori girl aesthetic perfectly. :)

  3. so peaceful! aoi miyazaki is beautiful!

  4. Beautiful photos.

  5. I am wearing boyfriend jeans now.. love the look!

  6. ♥Mishi à la mode♥: I love her too, she's sooo cute.

    TP: Agreed!

    brooke: Same here, I hardly wear skinnies nowadays!

    Root: You're welcome!

  7. Hello! I happened across your blog while looking for pictures of Earth,Music&Ecology. Your blog is so lovely! I love your interpritations of Mori. I am an aspiring Mori and Blog writer. I just started my very first blog yesterday and I was wondering if you could offer me any advice on how to make my blog wonderful. If you have time please visit. Thank you so much! :)


  8. So peceful !waiting for your more posts ! Love your blog & is one of my favourite !

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