SM2 Summer 2010

Those of you who are familiar with my blog will know that I feature Japanese brand SM2 every season. I think SM2 has a truly mori girl-style concept. I love checking out their interpretations of each season. This season, SM2 paints an idyllic picture of a gentle warm summer.

This time, we're uprooted from the temperate climate that SM2 clothes are usually associated with and relocated to the tropics. Making an appearance once again are sturdy sandals (see more here and here) and boyfriend jeans, this time accompanied by lightweight scarves and overalls.

Instead of sweating it out in the heat and humidity we usually associate with tropical climates, the SM2 girl seems to be enjoying comfortably moderate sunshine and a cool breeze.

The mori girl interpretaton of summer seems to involve keeping as cool as possible, perhaps by going out in the morning or evening rather than in the blazing hot afternoons, and never forgetting your hat.

I somehow really love pictures of people reading. I also really love her white blouse. It's simple and pretty and the fabric looks wonderfully light.

One of the life's best experiences is taking a nap outside in the sun after a long walk outside.

Image source: SM2

Related posts:

SM2 Winter 2010

SM2 Spring 2010

SM2 Winter 2009

Birkenstock sandals and clogs

Featured Brand: SM2

Funkis clogs

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