Friday, March 26, 2010

SM2 Spring 2010

Japanese brand SM2 is loved by mori girls everywhere. The brand's image closely echoes mori girls' chosen lifestyle, with its soothing images and rustic settings.

SM2's Spring 2010 collection is a subtle departure from the outdoorsy vibe present in its 2009 collections. The pictures in the latest catalogue create a more demure and domestic atmosphere.

Instead of exploring the great outdoors, the SM2 girl now settles down in a home filled with quaint furniture. Instead of picking apples outside, this season the SM2 girl bakes bread indoors.


The collection is characterised by SM2's signature loose silhouettes, this time in pale, creamy shades and accented with patterned socks and scarves.


I really love those sandals the model is wearing. This SM2 collection strikes me as much sweeter than the previous one. What do you think?

Image source: SM2

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21 comments:

  1. I was just thinking how much I like those clog sandals, too!

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  2. Hi, I just stumbled upon your blog and Mori Girls a few days ago and I am head over heels in love with it all. I've been happily collecting pictures of all things mori that I love. I have lots and lots of clothing pics but I was wondering, what about sleepwear? I lurve my warm,comfy cozy bed and was curious what a mg might wear to bed? :)

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  3. I love the socks - I am a sock fiend! I love the lace and the pale colours.

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  4. Oh the outfits are adorable. I would love some of these clothes. Maybe we are all mori girls at heart?

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  5. I'm loving all the coordinates put together in the magazine. I especially love the clog sandals and the flats.

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  6. I have just discovered Mori culture and am in love with it. It is sooo me. Thankyou so much for your blog!!

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  7. this is just perfect. Forest girls are the best of all girls.
    Did you make the mori girl lesson book? It's so darling. I wish so much I could intern for a company like that.

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  8. Hello! Im Lala Mori, brazilian girl but descendent from japanese. Just found your blog and ive been falling in love with it, plus i have the same surname as the blog's name, thats simply amazing!
    Huggies!

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  9. i adore your blog. it is wonderful! :)

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  10. I think this collection is fabulous! A lot of ideas for home interior colors and textures, too!

    When did you first get into Mori?

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  11. The Hausfrau: Yes, love clogs! You may want to check out Funkis, which I posted about before. http://morigirl.blogspot.com/2009/10/funkis-clogs.html

    Lyric: Hmm, that's a good question! Given mori girls' penchant for vintage and antique items, I'm sure a few mori girls out there are wearing long, old-fashioned night gowns. Personally, I (much more unromantically) wear pyjama pants (striped, checked or with little animals all over) or knee socks with shorts depending on the weather.

    Mignonette: Ah yes, socks are one of the greatest pleasures of winter. :)

    Sundari: Yes, I always say mori girl is more of a state of mind than just a look. Maybe that's why many of us feel such an affinity to the lifestyle.

    tokyosista: Me too, I consistently love the SM2 catalogue!

    Giovanna ♥: Agreed! :)

    Helsbells: You are very welcome! :)

    ashleymoe: Oh, I wish I could lay claim to having made the mori girl book! I'm just an awed reader, like you. I do think you should intern for a similar magazine if it interests you, though!

    Lala Mori: Heh, since your last name is Mori, it seems that you were born to be a mori girl. :)

    tinypaperheart: That is very kind of you! :)

    Saffron Panda: I first started doing research on the style sometime last year, so not very long, but I've been in love with it since!

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  12. I love the shoes too! They remind me of Swedish Hasbeens : -)

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  13. I adore this line and these beautiful photos. I also love companies that sit down and design their wearer and then design the clothes for her, it's such a beautiful idea.

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  14. meisha: I didn't know what Swedish hasbeens were so I googled them--love the look!

    lavienouveau: So much more inspiring isn't it? I always admire the elaborate concepts Japanese clothing brands manage to come up with.

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  15. So soft, real, simple and delightful. Love everything

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  16. Yes, something about SM2 is really calming. :)

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  17. I love the simplicity of these pictures...the pale colors, everything looks so pristine and peaceful. :)

    Dress Rehearsal

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  18. Yes I find it inspiring on so many levels. :)

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  19. I'm the one who love wearing a loose clothes and didn't like wearing a tight clothes. When I was searching about Japanese simple fashion style on pinterest, I found several styles that I like. The caption is Mori Girl. I was so interested to see the blog. I just love love love love Mori Girl style when I see pictures of Mori Girl style on your blog. And I like clothes collections of SM2.

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