Thursday, April 29, 2010

Yu Aoi in Pretty Style May 2010

It's easy to see why Yu Aoi is a shoo-in for the mori girl title. From her quirky film choices to her whimsical persona, Yu Aoi doesn't seem to inhabit the same mundane world we sometimes feel trapped in. The first half of her most recent photo shoot in Japanese fashion magazine Pretty Style is otherworldly indeed.

Streetwear has never looked quite so ethereal. Yu Aoi manages to make even the baggiest of silhouettes look delicate.

I'm loving the first outfit. The scarf wrapped all around the neck, the amorphous dress and the white sneakers--perfect!

In the second half of the photo shoot, Yu comes back to earth--but oh, what a winsome, charming earth it seems to be!

Watching a movie alone in an old theatre and waiting for someone at the station.

Waiting at the cinema beside a bucket of popcorn and good old grocery shopping.

We too should begin ferreting out charming little moments in our everyday lives.

Related posts:
Yu Aoi collaborates with Journal Standard
Yu Aoi in Jille
Yu Aoi in Anan
Featured Mori Girl: Yu Aoi
Top 20 mori girls
Yu Aoi as Hagumi Hanamoto in Honey and Clover live action movie
Yu Aoi in Spoon


  1. What a beautiful photo shoot! She makes the style look very delicate and ethereal, and creates a beautiful atmosphere all around her.

  2. I love the last two pictures. She is such a talented actress.

  3. love these shots! she is beautiful!

  4. perfection to the tee, i really adore these looks, I need these glasses!!

  5. I love the beach shot with the red stripes....not sure about the dark lip colour on that one though. I'd rather see her look more natural.

  6. Cuccinelle: Yes I love her aura. It's calming yet inspiring.

    Lavender Playground: Agreed. I especially loved her in the Shunji Iwai movies Hana & Alice and All About Lily Chou-Chou.

    be.aoi: As always! :)

    Bianca: Oh, I've been seeing similar glasses everywhere lately, shouldn't be hard to find. :)

    Miruku: Oh yes I agree that she looks better natural, maybe because she's so childlike that it's weird seeing her looking anything but barefaced.

  7. she's so lovely! i love how she can wear so much layers and volume without looking bulky.

  8. These photos made my eyes well up, they are so happy serene and beautiful

  9. Oh, Gee... These outfits are wonderfull. I've love them.

  10. absolutely stunning,
    this woman is so breathtakingly gorgeous!

    thanks so much for sharing,


  11. I love the boater hat, I love ALL boater hats, but I can never seem to find them anywhere in Manila. Do you have any idea where they can be bought online?

    A + B from

  12. cute blog!! these photos are lovely

  13. Kim: Yup she's got such a slender, elegant frame. I see her wearing lots of layers, or at least loose silhouettes, in most of her pictures.

    Trishna: I know, the pictures made me determined to live my own life in the same quiet, contented way. :)

    Madrepérola: Yes, wonderful styling!

    Mila: I agree, I honestly think she's one of the most beautiful actresses in the world.

    A.: Hmm, I haven't seen any boater hats for sale online, though many labels have been using them in their coordinates. I'll make a post if I see any. I recently bought one in Seoul; they were everywhere there and cheap, too. So perhaps you can find them in shops in Manila that import clothing from Korea?

    miriam: Why, thank you! :)

  14. I know you posted this a long time ago, but I wonder if you have any idea where the skirt in the last photograph is from? It looks wonderful, light and whimsical. I almost expect her to float away.

  15. I absolutely like your approach to presenting articles. It is clever overall worthy! I've been looking for this info online, and going back with full knowledge. Light you brought shed is greatly appreciated! Thanks for taking the time to put this together, I'll be checking it out. Noticed you have compiled content nicely.

    Korean Fashion Clothing Online

  16. Really pretty good style.I like them very much
    Cheap cloths are really needed now a days in this down economy

    deals on clothing