Wednesday, October 28, 2009

Featured Brand: Furfur

Furfur is a brand that has mentioned by the original mori girls Mixi community. Furfur doesn't have as organic or earthy a feel as, say, SM2 does. It is more girly and elaborate in its styling and copious use of lace and ruffles.

This dress and top remind me more of Lolita fashion than mori girl per se. However, if you look at pictures of girls in Japan who may be classified as mori girls, you'll see that many of them do incorporate ultra-feminine items into their outfits, dressing them down with baggy layers.

The hooded parka on the left is really quite forest-like with its trimmings. The top on the right is rather childlike and quite typically mori girl in style.

Love the dress on the left. The prints on the fabric look really cute from here and it's got that tent-like silhouette that's so comfortable and very typical of mori girls. The tshirt on the right reminds me of something from Syrup, another Japanese brand associated with mori girls. Light drawings on graphic print tshirts seem to be quite popular.

I apologise for the small size of the pictures--the website didn't have anything larger.

Image source: Furfur

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  1. this is so amazing. i just discovered 'mori girls' and your blog. looking through all the websites on the internet really made me sure that i am a mori girl. there are no girls that dress like me in school, and had a passion for aoi yu like i did, so i felt sort of left out. but its so scary how perfectly i fit into mori girls. like, i thought "i love that dress on the left" right before i read that you thought the same! anyways, please keep up the great work and thank you very much for creating this blog.

  2. I do agree that in many countries the mori girl look is quite out of place. That's okay though, it just makes you more unique! :) Mori girl style is very open to individual interpretation anyway, so you can be creative and take it in any direction you want. Don't worry about what other people think. Thanks for reading; I'm glad you're enjoying the blog!

  3. I hope you have a nice day! Very good article, well written and very thought out. I am looking forward to reading more of your posts in the future.

  4. they're prices are so reasonable and their selection of cute dresses is amazing! Feather Brand

  5. thanks for the amazing article. tech blog