Thursday, May 27, 2010

Yu Aoi in Anan

Just thought I'd share another photoshoot featuring Aoi Yu, this time from Japanese magazine Anan. It seems like her star has really risen alongside the increasing popularity of the mori girl aesthetic.

What sweet outfits! I love the relaxed yet tidy proportions.

The relaxed-fit clothing Yu Aoi is frequently seen in suits her perfectly. Even though these outfits can't be described as baggy by any measure, they retain a breezy, comfortable feel.

Related posts:
Yu Aoi collaborates with Journal Standard
Yu Aoi in Jille
Yu Aoi in Pretty Style May 2010
Featured Mori Girl: Yu Aoi
Top 20 mori girls
Yu Aoi as Hagumi Hanamoto in Honey and Clover live action movie
Yu Aoi in Spoon

Thursday, May 20, 2010

Featured Brand: W Closet

After seeing their lovely ads in several Japanese magazines, I decided to check out W Closet's clothes, and I wasn't disappointed. W Closet retains a laid-back, almost earthy aesthetic while keeping its designs up-to-date and on-trend. Lots of styling ideas here!


The boater hat has now established itself as a common sight on Japanese streets, as well as in the wardrobe of many a mori girl. Collared shirts, tied at the waist or just worn loose and unbuttoned, are a great way to incorporate layers into spring and summer outfits.

The first picture features one of my favourite articles of clothing for layering at the moment: the amorphous cropped tshirt. Great for wearing over long, printed dresses or anything with a high waist!

As feminine as mori girl fashion tends to be, I like to believe that the loose layers and high necklines lend an air of androgyny to the style. The menswear- (or, more accurately, boyswear-) inspired coordinates above are absolutely adorable. I particularly love the sailor shirt paired with sloppily rolled up trouser legs.

While their individual pieces aren't as intricate as those of many other brands, W Closet's styling is refreshingly down to earth and very achievable.

Image source: Rakuten

Related post:
Featured Brand: Olive des Olive