Tuesday, February 23, 2010

Syrup Spring 2010 catalogue

The Syrup catalogue is consistently and unfailingly enchanting. Their beautiful pictures always inspire me to live a slightly sweeter life. The three concepts shaping the Syrup Spring 2010 collection are not only charming but also strike a chord in the hearts of mori girls. I have no doubt that the clothes are but a fraction of Syrup's charm.

The first concept, 'Syrup Culture Club,' brings to mind a quiet lifestyle filled with piles of books eagerly waiting to be read, old movies and solo voyages.


The clothes this time around are a bit more urban than those in their previous collections. The brown loose cuffed trousers and the khaki coat (in the first picture) remind of adventurer Tintin. Skirts are paired with loose tops, and the long-sleeved worn under the one-piece dress makes yet another appearance.

The second theme is a picnic at the botanic gardens. Personally, I love picnics, and I'm certain many mori girls share these sentiments. They're a great, hassle free way to feel a little closer to nature, even when you live in the city.

I love the different picnic set-ups in each picture. A-line dresses are featured liberally in this photoshoot and offer a comfortable way to enjoy picnics in comfort.

The third concept features lots and lots of flowers, primarily indoors and in pretty vases. The models are pictured in such beautiful surroundings. Anybody coming home to a house like that everyday would be lucky indeed!

The first dress has a lovely, elongated silhouette that's made a little cuter with white sneakers and apatterned top. The models always look so contemplative that just looking at these pictures calms one down right away.

Related posts:
Syrup Winter 2010 catalogue
Syrup Summer 2010 catalogue
Syrup Winter 2009/2010 catalogue
Featured Brand: Iedit
Syrup Autumn/Winter 2009 catalogue
Featured Brand: Syrup

Image source: Felissimo


  1. Hello!

    I just love reading your morigirl posts, & all of the featured styles<3 Mori style has really grown on me, I just adore how earthy and humble the clothes are.
    Anyways I wanted to share with you this link:

    It's a line of clothing that somewhat fits the mori-style, but it's a bit more..masculine. Anyways, I really wanted to share this link here because I can def. see this line being featured on your blog.


  2. Thank you for the link! Actually, someone posted about on the LiveJournal mori girl community. The collection reminds me so much of Princess Mononoke.

  3. This is so lovely! I am so enchanted with everything you post.

  4. I adore Syrup... simply adore! Everything is always so magical and lovely.


  5. I'm in love with everything in this post, especially the outfit in the "reading" picture. So charming!

  6. The styling in these photos is so enchanting, and, of course, the clothing is adorable!

  7. so cuteeeee. these outfits get me excited for springtime. and I had never heard of Syrup before ~ thank u!

  8. Are you the girl running the tumblr "ohyeahmorigirl"?

  9. I forget to say, if it is you, can you contact me at alice_et_peter_punk@live.fr

  10. Yoli: I'm glad you're enjoying the posts, though credit should go to the designers and photographers of the lovely clothes.

    Mignonette: It's one of my absolute favourites too!

    Michelle: :) I like the music and travel ones best.

    The Hausfrau: I love the styling and the photo settings. Everything is so adorable.

    marisa: You're welcome! :)

    Alice & Peter Punk: Sorry, it's not my site.

  11. @ Mori Girl

    Thank you so much for the answer. It appears this personn is stealing everyone's work. But I had the problem solved. By the way, do you live in Japan ?

  12. Sorry for the late reply, I just returned from an overseas trip. I'm glad you managed to get everything resolved. And nope, unfortunately Japan is not one of the places I've lived in. You're so lucky to be there now!

  13. I finish to discover, and I'm in love with your blog!!!!

  14. These are such beautiful pictures and cute clothes!
    Thank you for sharing these.

  15. Patusibu: Glad you like it! :)

    Carla: You're very welcome! :)

  16. I can say that these models are so beautiful , with all the respect,I know that this kid of fashion is so popular in many countries such as Italy and Belgium!

  17. Hi Friend you have beautiful collection of Ladies clothes. thanks for sharing . Getting for more information click here