SM2 Winter 2010

I hope all of you are having a good winter and/or Christmas season. In anticipation of winter, many of the mori girls' favourite clothing labels have produced fashion spreads shot in Europe. Scandinavia is often cited as the textbook definition of the mori girl's dream destination.

So it's no surprise that SM2, a Japanese label that is by now a firm favourite of many mori girls, has travelled to Sweden for the winter.

Cycling to the bakery with backpack in tow followed by an hour or two at the library is many mori girls' idea of a perfect day.

Just like last winter, practical and cute duffle coats are the outerwear of choice. Other cold weather options include padded jackets, shawls and knits, to be paired with all manner of socks, stockings and tights. Layering is a mori girl's best friend.

SM2 sticks with its customary earthy, neutral palette, playing around with texture to keep things interesting.

Have a lovely winter.

Image source: SM2

Related posts:
SM2 Summer 2010
SM2 Spring 2010
SM2 Winter 2009
Featured Brand: SM2

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Syrup Summer 2010 catalogue

A quick post--found these pictures in a random folder on my computer and wanted to share them before winter really and truly hits. Seems like it's been a strangely warm winter for many anyway.

I regret not spending much time outdoors this summer. It's been pretty cold and wet lately.

Sigh, I'm really missing beachy weather. I'm loving the bag in the second picture. It's perfect for bike riding!

As has been the case for quite a while, I've been finding the indoor pictures very charming indeed.

What are your plans this Christmas?

Image source: Felissimo

Related posts:
Syrup Winter 2010 catalogue
Syrup Spring 2010 catalogue
Syrup Winter 2009/2010 catalogue
Syrup Autumn/Winter 2010 catalogue
Featured Brand: Syrup

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Featured Brand: Auntie Rosa

Like its name suggests, the clothing by Japanese fashion label Auntie Rosa is feminine, incorporates lots of florals and draws inspiration from vintage designs.

 

It seems to me that mori girls will be incorporating lots of fur and knits into their outfits this winter. There is so much scope for layering and playing around with textures during the winter months.

More knits, stoles, vests and winter hats will be making an appearance as the temperature falls.

Check back soon as there's more to come this winter!

Image source: Auntie Rosa

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Featured Brand: Wonder Rocket

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Featured Brand: Super Hakka

Super Hakka is a Japanese brand I've wanted to feature for a while, but I could never find a website with pictures to post here. The fashion label has been featured in many Japanese magazines such as Spoon, Soup and Pretty Style. Loose shapes and lightweight fabrics make their dresses and tops perfect for mori girls.

Don't you just love the print on the first dress? There are snowflakes on the fabric! The second dress is simple without being boring and is perfect for everyday wear.

The first dress has such a fairy-like print, while the second would look great paired with sandals for a day at the beach, or with brown boots for an urban adventure.

The second dress features carousel horses, while the first dress has an autumnal air.

This dress gives off the ethnic or bohemian vibe that some mori girls love, while the polka-dotted scarf is simple yet whimsical and goes with anything.

Mori girls like accessories that are as functional as they are quaint, and these boots and backpack can very reliably take any mori girl out of summer and into fall.

Image source: Stylife

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SM2 Summer 2010

Those of you who are familiar with my blog will know that I feature Japanese brand SM2 every season. I think SM2 has a truly mori girl-style concept. I love checking out their interpretations of each season. This season, SM2 paints an idyllic picture of a gentle warm summer.

This time, we're uprooted from the temperate climate that SM2 clothes are usually associated with and relocated to the tropics. Making an appearance once again are sturdy sandals (see more here and here) and boyfriend jeans, this time accompanied by lightweight scarves and overalls.

Instead of sweating it out in the heat and humidity we usually associate with tropical climates, the SM2 girl seems to be enjoying comfortably moderate sunshine and a cool breeze.

The mori girl interpretaton of summer seems to involve keeping as cool as possible, perhaps by going out in the morning or evening rather than in the blazing hot afternoons, and never forgetting your hat.

I somehow really love pictures of people reading. I also really love her white blouse. It's simple and pretty and the fabric looks wonderfully light.

One of the life's best experiences is taking a nap outside in the sun after a long walk outside.

Image source: SM2

Related posts:

SM2 Winter 2010

SM2 Spring 2010

SM2 Winter 2009

Birkenstock sandals and clogs

Featured Brand: SM2

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